Privacy Policy

Last updated: September 12, 2025

1. Introduction

Welcome to BrixBloks.co.uk. Your privacy matters to us. This policy explains how we collect, use, and protect your information when you use our website and services. Because our platform uses personalisation and smart topic suggestions, we want you to feel fully informed and in control.

2. Information We Collect

2.1 Information You Provide

• Account details such as name, email address, and login credentials (via WordPress/WooCommerce).
• Onboarding questionnaire answers (e.g. your reasons for learning, chosen language, self-assessed level).
• Personalisation details you choose to share (e.g. family members, pets, hobbies, work role, city-level location, or free-text notes).
• Any approvals, declines, or hides you apply to suggested topics.

2.2 Information Collected Automatically

• Usage data such as lessons taken, reviews completed, and time spent on activities.
• Technical information including IP address, browser type, device type, and cookies.

3. How We Use Your Information

• To provide and personalise your lessons, cards, and review schedule.
• To generate optional smart topic suggestions (never sensitive; city-level only) and let you decide what to keep.
• To show you a dashboard of your progress and reviews due.
• To communicate with you about your account, progress, and updates.
• To improve our platform based on anonymised usage patterns.
• To comply with legal requirements and ensure site security.

4. Sharing Your Information

We do not sell your personal information. Data may be shared only:

• With trusted service providers (e.g., hosting, analytics, TTS providers) bound by confidentiality agreements.
• If required by law, regulation, or court order.
• To protect the rights, property, or safety of BrixBloks, our users, or others.

5. Smart Suggestions & AI Use

When you enable smart suggestions, we may send your onboarding topics (e.g. “dog”) to an AI service to expand into related everyday topics (e.g. “vet visits”). Safeguards include:

• Only non-sensitive topics are suggested.
• City-level only (no street or home addresses).
• You can approve, decline, hide, or mute any suggestion at any time.

6. Cookies & Tracking Technologies

We use cookies to keep you logged in, remember preferences, and measure site performance. You can manage cookie settings in your browser.

7. Data Security

We use industry-standard measures to protect your information. While no system is 100% secure, we continuously update our practices to keep your data safe.

8. Your Rights

• You can access, update, or request deletion of your personal data.
• You can turn smart suggestions on or off at any time.
• To make a request, please contact us.

9. Children’s Privacy

BrixBloks.co.uk is for users aged 13 and older. We do not knowingly collect data from children under 13. If you believe a child has used our service, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will appear on this page with a new date. Your continued use of the site means you accept the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us.